This company was founded by Ustaz Ashaari Muhammad with the aim to develop the Islamic way of life in all aspects of life such as education, arts and culture, animal farming etc. The basis of this Islamic lifestyle system is in making Allah as the Greatest Love, to be loved and to be feared as well as in making Him the driving force in serving and providing the utmost benefit to mankind. As mentioned in the hadith of Rasulullah SAW, ” The best of mankind are those who give the most benefit to others.”